Branding · 1 min read
A Token Launch Branding Checklist
Everything a token or crypto project needs ready before launch day, from the logo and colour system to social kits and launch motion.
Start With the Mark
Your logo has to work at 24 pixels in a wallet list, on an exchange page, and as a 3D coin in a launch video. Design it simple enough to scale down and distinctive enough to recognise without the name beside it.
Lock the Colour and Type
Choose one primary colour, one or two neutrals, and a type system you will use everywhere. Write the rules down. When the community starts making memes and posts, a clear system keeps everything looking like one project.
Prepare the Launch Kit
Before launch day, have announcement posters, social headers, profile images, and a pitch deck in the same style. Rushing these on the day is how brands end up with five different looks in the first week.
Plan the Motion
A short logo reveal and a 15 to 30 second launch clip give your announcement weight. Deliver them in the formats each platform needs, with source files so the team can cut new versions later.
Hand Over the Source Files
Make sure the team owns editable files for everything. A token brand keeps growing after launch, and the community and team need to extend it without starting over.
